Ch03-PPT-Theory

Ch03-PPT-Theory - Chapter Three: The Use of Theory RESEARCH...

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Chapter Three: The Use of Theory RESEARCH DESIGN Qualitative, Quantitative, and Mixed Methods Approaches Third Edition John W. Creswell
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Chapter Outline Quantitative Theory Use Variables in Quantitative Research Definition of a Theory Forms of Theories Placement of Quantitative Theories Writing a Quantitative Theoretical Perspective Qualitative Theory Use Variation in Theory Use in Qualitative Research Locating the Theory in Qualitative Research Mixed Methods Theory Use
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Variables in Quantitative Research Independent Variables that probably cause outcomes Dependent The outcomes that depend on the independent variables Intervening or mediating Variables that stand between the independent and dependent variables Moderating New variables that measure the joint impact of two variables Control Independent variables that are measured and statistically "controlled" Confounding Variables that could also affect the dependent variables, but cannot or will not be measured
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This note was uploaded on 03/12/2011 for the course MKTG 6040 taught by Professor Staff during the Spring '09 term at North Texas.

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Ch03-PPT-Theory - Chapter Three: The Use of Theory RESEARCH...

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