Ch08-PPT-QuantitativeMethods

Ch08-PPT-QuantitativeMethods - Chapter Eight: Quantitative...

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Chapter Eight: Quantitative Methods RESEARCH DESIGN Qualitative, Quantitative, and Mixed Methods Approaches Third Edition John W. Creswell
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Chapter Outline Defining Surveys and Experiments Components of a Survey Method Plan The Survey Design The Population and Sample Instrumentation Variables in the Study Data Analysis and Interpretation Components of an Experimental Method Plan Participants Variables Instrumentation and Materials Experimental Procedures Threats to Validity The Procedure Data Analysis Interpreting Results
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Defining Surveys Survey Design To provide a quantitative description of trends, attitudes, or opinions of a population Components of a Survey Method Plan The Survey Design The Population and Sample Instrumentation Variables in the Study Data Analysis and Interpretation
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A Survey Method Plan The Survey Design Provide a rationale for using a survey Indicate the type of survey design: Cross-sectional (data collected at one point in time) Longitudinal (data collected over time) The Population and Sample Specify the characteristics of the population (size, sampling frame) Specify the sampling procedures Single stage or multi-stage Random or convenience Use a sample size formula to determine the needed sample size
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A Survey Method Plan Instrumentation Provide detailed information about the survey instrument How developed, Pilot testing Sample items, Types of scores Describe the validity and reliability scores of past and/or current uses of the instrument Validity : whether one can draw meaning and useful inferences
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This note was uploaded on 03/12/2011 for the course MKTG 6040 taught by Professor Staff during the Spring '09 term at North Texas.

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Ch08-PPT-QuantitativeMethods - Chapter Eight: Quantitative...

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