Ch09-PPT-Qualitative Methods

Ch09-PPT-Qualitative Methods - Chapter Nine: Qualitative...

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Chapter Nine: Qualitative Procedures RESEARCH DESIGN Qualitative, Quantitative, and Mixed Methods Approaches Third Edition John W. Creswell
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Chapter Outline The Characteristics of Qualitative Research Strategies of Inquiry The Researcher’s Role Data Collection Procedures Data Recording Procedures Data Analysis and Interpretation Reliability, Validity, and Generalizability The Qualitative Write-Up
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Characteristics of Qualitative Research Discuss characteristics of qualitative research if audience is not knowledgeable Characteristics include: Natural setting Researcher as key instrument Multiple sources of data Inductive data analysis Participants' meanings Emergent design Theoretical lens Interpretive Holistic account
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Strategies of Inquiry Strategies of inquiry focus on data collection, analysis, and writing Five popular examples: Narrative Phenomenology Ethnography Case study Grounded theory
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This note was uploaded on 03/12/2011 for the course MKTG 6040 taught by Professor Staff during the Spring '09 term at North Texas.

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Ch09-PPT-Qualitative Methods - Chapter Nine: Qualitative...

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