INDUSTRY - As a minimum, you should examine the changes in...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Check Sheet What are the historical sales trends for the industry? What are sales projections for the next five years? Are there trends in the number and size of competitors? How have average industry operating costs changed over time? What have been the trends for key industry financial ratios? How has indusrtry profitability changed over time? What have been the trends in marketing techniques used to reach, communicate with target markets? What are the Key Success Factors (KSFs) for firms in the industry? WHAT ARE HISTORICAL TRENDS AND FUTURE PROJECTIONS FOR THE INDUSTRY? To fully understand the market you serve, it is critical that you profile the major historical trends that have shaped the evolution of your market over time. This profile should include the items
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: As a minimum, you should examine the changes in sales for your industry in both units and dollars. These trends will be closely tied to the Product Life Cycle. All products possess life cycles that begin with the introduction of the product into the market place and end with its eventual death and withdrawal. Figure xx portrays the theoretical life cycle for a product. The typical sequence of stages for the PLC are introduction, growth, maturity, and decline.. Sales for the product are low during introduction as the product is adopted by consumers and word-of-mouth spreads. As the product diffuses, Figure xx. The Product Life Cycle Sales curve Introduction Maturity Growth Time UnitSales Decline...
View Full Document

Page1 / 2

INDUSTRY - As a minimum, you should examine the changes in...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online