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Unformatted text preview: As a minimum, you should examine the changes in sales for your industry in both units and dollars. These trends will be closely tied to the “Product Life Cycle.” All products possess life cycles that begin with the introduction of the product into the market place and end with its eventual death and withdrawal. Figure xx portrays the theoretical life cycle for a product. The typical sequence of stages for the PLC are “introduction,” “growth,” “maturity,” and “decline.”. Sales for the product are low during introduction as the product is adopted by consumers and word-of-mouth spreads. As the product diffuses, Figure xx. The Product Life Cycle Sales curve Introduction Maturity Growth Time UnitSales Decline...
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.
- Spring '08