MARKETINGMIX - • Personal Selling • Sales Management...

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Target Market Product Price Promotion Distribution Features Benefits Quality Style Warrantees Brand Name Packaging Labeling Base Price Discounts Allowances Credit Terms Geographic Pricing Legal Requirements Advertising
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Unformatted text preview: • Personal Selling • Sales Management • Sales Promotion • Specialty Advertising • Publicity • Public Relations • Selection of middlemen • Warehousing • Transportation Modes • Inventory...
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.

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