PlanningProcess

PlanningProcess - Negotiate & Compile the Plan Collect...

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Collect Data on Current Situation Identify Information Requirements Identify Mechanisms to Collect Information Collect Information Analyze Information Select Target Markets & Evaluate Alternative Market Positions Develop Marketing Action Programs Develop Budgets, Pro Forma Financial Statements, & Controls
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Unformatted text preview: Negotiate & Compile the Plan Collect Data on Market Opportunities Identify Information Requirements Identify Mechanisms to Collect Information Collect Information Analyze Information Strategy Development Phase Situation Analysis Phase Develop Focusing Objectives & Strategies...
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.

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