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Unformatted text preview: • Strategizing without considering competitors, strategizing without considering threatening or opportunistic environmental trends • Customer intimacy • Technological leadership • Price leadership • Perception • The Mind of the Marketplace– what brand of car do people want to drive “when they grow up?” o A ??? , usually not. • Strategy – no way • Receptivity to change /speed or responsiveness to change (you will learn that the “fast eat the big” in marketing ) • Let others Go-First-to-Market, again, again, again. …....
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- Spring '08
- Marketing, environmental trends, hree U.S. auto, opportunistic environmental trends