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Unformatted text preview: Strategizing without considering competitors, strategizing without considering threatening or opportunistic environmental trends Customer intimacy Technological leadership Price leadership Perception The Mind of the Marketplace what brand of car do people want to drive when they grow up? o A ??? , usually not. Strategy no way Receptivity to change /speed or responsiveness to change (you will learn that the fast eat the big in marketing ) Let others Go-First-to-Market, again, again, again. ....
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.
- Spring '08