C11.GM. - G.M. WARREN,Mich. OnTuesday,G.M. greenerthanwhat

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G.M. Hopes New Lineup Brings Back Excitement  WARREN, Mich. —  General Motors  is focusing on smaller cars and more  fuel-efficient   vehicles to lure back consumers who had given up on the struggling auto giant.  On Tuesday, G.M. showed off a new product lineup that was decidedly leaner and  greener than what the company offered in the months leading to its bankruptcy filing on  June 1. And just as G.M. has shed jobs, plants and operations, the company has plans to shrink  its portfolio of gas-guzzling trucks and big cars in favor of smaller vehicles. “Everything we are doing is consistent with the viability plan turned into the  government,” said Thomas G. Stephens, G.M.’s vice chairman for global product  development. “And everything we do has to be best-in-class in fuel economy.” The government has committed about $50 billion this year to rescue G.M. from financial  collapse. In return, American taxpayers hold a 60 percent stake in the company. But while the Obama administration helped clean up G.M.’s balance sheet, the  company’s management team is faced with the tall task of bringing some excitement  back to dealer showrooms. G.M.’s sales in the United States have plunged 37 percent this year, and its market share  has fallen just below 20 percent, a far cry from the company’s glory days in the 1960s,  when it held a 50 percent share of the American market and dominated competitors. As  part of its effort to reverse that trend and return to profitability, G.M. also began selling 
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.

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C11.GM. - G.M. WARREN,Mich. OnTuesday,G.M. greenerthanwhat

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