Fashion Nation.What Retailers Know About Us

Fashion Nation.What Retailers Know About Us -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
by Christina Binkley Friday, July 30, 2010  A peek inside stores' shopping data highlights regional preferences for certain colors  and brands; Victoria's real secret. Luxury-spending data can tell us a lot about the  state of the nation -- and our own  neighborhoods. Take Detroit -- not the city where one might  expect to see the strongest recovery. Yet when  American Express Co. (NYSE:  AXP  -  News looked at luxury spending in top and midsize  cities around the country, Detroit led the list,  with growth of 18% in the first quarter of 2010  from the year-earlier quarter. Lo and behold,  Ford (NYSE:  F  -  News ) stock is up, too,  suggesting that Detroit's local investors are feeling more optimistic than they were when  auto executives were driving hybrids down to Washington to beg for bailouts. New York City, on the other hand, is still cutting back. Luxury spending was down 7.7%  in the quarter. Atlanta was down the most at 18.2%. By tracking customers' spending habits, retailers get a bird's-eye view of tastes as they  ebb and flow. Online retailers, in particular, see every click we make. They know which  brands we've peeked at, how long we pondered, and what we actually purchased. They  know the time of day and the days of the week that we shop. They know -- and record --  our color choices, sizes and tastes so that they can recommend clothes that are in tune  with our yearnings. More from   •  Interactive Graphic: A Nation of   Shoppers   •  How Green Is My Sneaker? • 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.

Page1 / 4

Fashion Nation.What Retailers Know About Us -...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online