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Fashion Nation.What Retailers Know About Us

Fashion Nation.What Retailers Know About Us -...

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Fashion Nation: What Retailers Know About Us by Christina Binkley Friday, July 30, 2010  A peek inside stores' shopping data highlights regional preferences for certain colors  and brands; Victoria's real secret. Luxury-spending data can tell us a lot about the  state of the nation -- and our own  neighborhoods. Take Detroit -- not the city where one might  expect to see the strongest recovery. Yet when  American Express Co. (NYSE:  AXP  -  News looked at luxury spending in top and midsize  cities around the country, Detroit led the list,  with growth of 18% in the first quarter of 2010  from the year-earlier quarter. Lo and behold,  Ford (NYSE:  F  -  News ) stock is up, too,  suggesting that Detroit's local investors are feeling more optimistic than they were when  auto executives were driving hybrids down to Washington to beg for bailouts. New York City, on the other hand, is still cutting back. Luxury spending was down 7.7%  in the quarter. Atlanta was down the most at 18.2%. By tracking customers' spending habits, retailers get a bird's-eye view of tastes as they  ebb and flow. Online retailers, in particular, see every click we make. They know which  brands we've peeked at, how long we pondered, and what we actually purchased. They  know the time of day and the days of the week that we shop. They know -- and record --  our color choices, sizes and tastes so that they can recommend clothes that are in tune  with our yearnings. More from  WSJ.com:   •  Interactive Graphic: A Nation of   Shoppers   •  How Green Is My Sneaker?
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