Thoughts on

Thoughts on

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C2 - Problem solving, goal setting, understanding the world The only realistic way to solve a problem is to first reduce the problem to its essence in as few a words as possible. Then articulate points of agreement, promoting a positive air of collaboration. Only then should you turn to the narrowed points of disagreement, which are always going to exist. Set big goals. Do whatever it takes to achieve them. This is the prevailing wisdom in most strategic management texts. Others suggest directly such pronouncements get things exactly wrong. Instead of setting goals first, it is better to watch for opportunities with large payoffs at low costs and only then set your goals. Napoleon did this, in executing his battle strategies. So did King, in successfully pursuing peace at Montgomery, Al. In large part this strategic approach seems to work because what at first appears innovative and new is often just a creative combination of familiar elements.
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Unformatted text preview: • Modern U.S. consumer behavior seems to operate on almost Pavlovian-like instincts. Consumers – at least a notable percentage of them – are responding to an acquisition and consumption culture that has taught them one of the surest measures of love, happiness and self-worth are the objects we purchase or give. And we can never have enough goods or services, or give enough to others, to satisfy the intense craving for more, and for more consumption-induced status. In a society in which most all of most everyone’s needs are meet, everyone rich and poor must be kept feeling perpetually deprived – and in turn increasingly perpetually bound up in debt – to keep this Pavlovian response going. o Sometimes for better and sometimes for worse, that’s the job of marketing. All in all, a fairly easy job, wouldn’t you think....
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.

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