Unformatted text preview: • Modern U.S. consumer behavior seems to operate on almost Pavlovian-like instincts. Consumers – at least a notable percentage of them – are responding to an acquisition and consumption culture that has taught them one of the surest measures of love, happiness and self-worth are the objects we purchase or give. And we can never have enough goods or services, or give enough to others, to satisfy the intense craving for more, and for more consumption-induced status. In a society in which most all of most everyone’s needs are meet, everyone rich and poor must be kept feeling perpetually deprived – and in turn increasingly perpetually bound up in debt – to keep this Pavlovian response going. o Sometimes for better and sometimes for worse, that’s the job of marketing. All in all, a fairly easy job, wouldn’t you think....
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- Spring '08
- Marketing, successfully pursuing peace, strategic management texts, Modern U.S. consumer