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Here is the result of analysis by one of the leading publications in the advertising  industry, Advertising Age.  The top 100 ad campaigns of the 20th Century. As you scan down the list, you will experience a several generations of American  culture.  These are awesome.   "...It is, of course, a challenging and somewhat presumptuous enterprise to reduce a  century’s labors to a Top 100 list. It is not difficult, however, to establish criteria. To be  included, a campaign could qualify in one of three ways:    1) If it was a watershed, discernibly changing the culture of advertising or the popular  culture as a whole.    2) If it itself was credited with creating a category, or if by its efforts a brand became  entrenched in its category as No. 1.    3) If it was simply unforgettable. .."   "TOP 100 ADVERTISING CAMPAIGNS 1. Volkswagen, " Think Small ", Doyle Dane Bernbach, 1959 2. Coca-Cola, " The pause that refreshes ", D’Arcy Co., 1929 3. Marlboro, The Marlboro Man , Leo Burnett Co., 1955 4. Nike, " Just do it 5. McDonald’s, " You deserve a break today ", 6. DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948 7. Absolut Vodka, The Absolut Bottle, TBWA, 1981 8. Miller Lite beer, "Tastes great, less filling", McCann- Erickson Worldwide, 1974 9. Clairol, Does she. ..or doesn’t she?", Foote, Cone & Belding, 1957 10. Avis, "We try harder", Doyle Dane Bernbach, 1963 12. Apple Computer, "1984", Chiat/Day, 1984
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13. Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s 14. Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s 15. Maxwell House, "Good to the last drop", Ogilvy, 16. Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882 17. American Express, "Do you know me?", Ogilvy &
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