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Unformatted text preview: could be ‘put in’). • Romantics – this segment can buy for any of the six reasons introduced above, but it is usually reasons 1 through 4 that drive their decisions. • Classics– this segment thinks thrifty, implying that reasons 4 and 5 drive their decision making. Shopping tends to be a chore. When they shop, they tend to have a list and stick to it. In which segment do you belong? And more important in the context of this class, how would you position and brand and create value for your products if you were marketing to Segment 1 ( ‘Romantics’) or Segment 2 (‘Classics’). 1...
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This note was uploaded on 03/12/2011 for the course MKTG 3650 taught by Professor Thompson during the Spring '08 term at North Texas.
- Spring '08