Bud - Bud's latest ad strategy: Free beer 4 commentsby...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Bud's latest ad strategy: Free beer 4 comments by Bruce Horovitz - Sept. 21, 2010 06:11 PM USA Today Anheuser-Busch- whose Budweiser brand sales and image have taken a serious licking - today will announce plans to push free beer and a hipper Bud image to younger beer drinkers over the next several weeks. To appeal to the under-30 set that has ignored the brand - but is a prime consumer group for beer - Budweiser will unleash its biggest-ever national free-sample effort in trendy bars and eateries. The campaign begins Monday, with the slogan "Grab some Buds." The hype culminates on Sept. 29, when the brand hosts the "Budweiser National Happy Hour," a bid by Bud to nudge folks to at least try a free brewski. The free samples for those 21 and up range from 6 ounces to 12 ounces, depending on state and local rules. At issue: a brand that's lost mojo. Bud unit sales were down 9 percent last year and are down the same this year, says Beverage Marketing Corp. Beer drinkers have lost loyalty to Bud for the
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/12/2011 for the course MKTG 365 taught by Professor Staff during the Spring '11 term at North Texas.

Page1 / 2

Bud - Bud's latest ad strategy: Free beer 4 commentsby...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online