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Chapter 13 outline

Chapter 13 outline - BMGT350 Chapter 13 LO1 Marketing...

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BMGT350 Chapter 13 LO1: Marketing Channels Marketing channel (channel of distribution): a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer o Facilitate the physical movement of goods through the supply chain, representing “place” or “distribution” in the marketing mix Channel members: all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer Supply chain: the connected chain of all of the business entities, both internal and external to the company, that perform or support the marketing channel functions o *As products move through the supply chain, channel members facilitate the distribution process by providing specialization and division of labor, overcoming discrepancies, and providing contact efficiency
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