Chapter_1 - AN OVERVIEW OF MARKETING Chapter 1 Overview of...

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AN OVERVIEW OF MARKETING Chapter 1
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Overview of Marketing What does Marketing Mean to you?
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Overview of Marketing Book explains 2 facets N Philosophy, an attitude, a perspective, or management perspective that stresses customer satisfaction. N Its an organization function and a set of processes used to implement this philosophy.
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Overview of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Overview of Marketing Marketing delivers value and benefits to customers through communication, distribution, and pricing strategies to provide customers goods, services, values and benefits they desire when and where they want them.
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Overview of Marketing Marketing Mix 4 P’s Marketing N Place (distribution) N Price N Promotion N Product 5 P’s N People 6 P’s N Presentation
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Overview of Marketing PRODUCT refers to tangible, physical products as well as services. Brand name Functionality Styling Quality Safety Packaging Repairs and Support Warranty Accessories & Services
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Overview of Marketing PRICING decisions may include: N Pricing strategy N Suggested retail price N Volume discounts and wholesale pricing N Cash and early payment discounts N Seasonal pricing N Bundling N Price flexibility N Price discrimination
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Chapter_1 - AN OVERVIEW OF MARKETING Chapter 1 Overview of...

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