Chapter_3-1 - Ethics and Social Responsibility Chapter 3...

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Ethics and Social Responsibility Chapter 3
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Ethics and Social Responsibility Why do we discuss the concept of Ethics and Social Responsibility in Marketing?
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Is this Advertisement Ethical? Why or Why Not?
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Ethics and Social Responsibility Ethics vs Morals E ETHICS - The moral principles or values that generally govern the conduct of an individual. Standard of behavior for which we are judged. s What do I do? s Unwritten rules that we develop by our interactions with others. s Social expectations. s MORALS – Rules we develop as a result of cultural values and norms s Right and Wrong – Good and Evil s Not necessarily enforced by law.
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Ethics and Social Responsibility Where do we get our values and morals? E Family/Friends t Parents t Education t Religion t Work Carly Fiorina
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Ethics and Social Responsibility Ethical Decision Making – Factors that Influence E Organization Ethics – What is the culture? s
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This note was uploaded on 03/10/2011 for the course MARKETING 3701 taught by Professor ? during the Spring '11 term at University of Minnesota Duluth.

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Chapter_3-1 - Ethics and Social Responsibility Chapter 3...

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