Chapter_5 - DEVELOPING A GLOBAL VISION Chapter 5 Global...

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DEVELOPING A GLOBAL VISION Chapter 5
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Global Marketing 2 Recognizing and reacting to international marketing opportunities Using effective global marketing strategies Being aware of threats from foreign competitors Having a global vision means . ..
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0 10 20 30 40 50 60 70 80 90 Expect to Expand or Locate (%) China India Southeast Asia Latin America Eastern Europe Market Executives' Five-Year Plans for Emerging Markets All Companies $1B+ Companies
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4 Importance of Global Marketing to the U. S. U.S. exports a fifth of industrial production. One of every 10 jobs in U.S. is supported by exports. U.S. businesses export over $800 billion in goods. Exports account for 25 percent of U.S. economic growth. U.S. is world’s leading exporter of farm products. Global Marketing
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5 Fear of Trade and Globalization Millions of Americans have lost jobs Millions fear losing jobs Threat of outsourcing if workers do not accept pay cuts Vulnerability to operations moving offshore Global Marketing
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6 Benefits of Trade and Globalization Expands economic freedom Spurs competition Raises productivity and living standards Offers access to foreign capital, global export markets, and advanced technology Promotes higher labor and environmental standards Acts as a check on government power Global Marketing
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7 1 2 4 3 Companies operate in one country and sell into others Set up foreign subsidiaries to handle sales Virtual operation Operate an entire line of business in another country Stages of Global Business Development Global Marketing
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8 Multinational Corporation Global Marketing A company that is heavily engaged in international trade, beyond exporting and importing Typically developed in stages as seen on previous slide
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Global Marketing Standardization 9 Production of uniform products that can be sold the same way all over the world.
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This note was uploaded on 03/10/2011 for the course MARKETING 3701 taught by Professor ? during the Spring '11 term at University of Minnesota Duluth.

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Chapter_5 - DEVELOPING A GLOBAL VISION Chapter 5 Global...

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