Chapter_7 - + Business Marketing Chapter 7 + What Is...

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+ Business Marketing Chapter 7
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+ What Is Business Marketing Business Marketing The marketing of goods and services to individuals and organizations for purposes other than personal consumption . Video
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+ What Is Business Marketing Key is Intended Use Business Products Are used to manufacture other products Become part of another product Aid the normal operations of an organization Are acquired for resale without change in form
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+ Role of B2B Electronic Commerce Has Changed Overtime Late 1990s to Mid 2000s Revenue generation Aggressive disintermediation initiatives Basic marketing communication strategies Present Reduce costs Build channel partnerships Reintermediation Customer-focused Brand building & development Integrate online & traditional media
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+ Relationship Marketing & Strategic Alliances Role of Relationship Marketing Establishing ongoing relationships with cu customers Loyal customers are more profitable than price-sensitive customers with little brand loyalty Long-term relationships build competitive advantage
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+ Relationship Marketing & Strategic Alliances Strategic Alliances
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Chapter_7 - + Business Marketing Chapter 7 + What Is...

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