Buffalo Wild Wings Portfolio

Buffalo Wild Wings Portfolio - M cG rew |2 Project...

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M c G r e w | 2 Project Portfolio Buffalo Wild Wings has been in business for almost 30 years but did not start to franchise until 1991. The niche the company had staked out was somewhere between a McDonald's and an Applebee's--unpretentious dining with an average meal check of between $5 and $6.00, reflecting the company's largely college-age clientele and the motif was a sports bar. (Answers Corporation, 2009) Buffalo Wild Wings target market is the people who like sports but are looking to expand to include more families. In addition, their sales earnings in the last twelve months have been a massive $488 million. Their net income for the last twelve months is $28 million with a net margin of six percent. In addition, their market value is $700 million. (Wikinvest, 2006-2009) Buffalo Wild Wings Grill & Bar may be one of the top ten fastest growing restaurant chains the in the country (Buffalo Wild Wings, INC, 2009) but that does not mean there is no room for improvement. Some areas of improvement include the customer service care, brand promotion, and exploring new markets. The contents in this portfolio will explain the plans for improvement, ways to implement them, SWOT analysis, and financial analysis. Organizational objectives and mission Buffalo Wild Wings Grill & Bar claims to be guest driven. This means that they want to provide excellent customer service and a friendly atmosphere. (Buffalo Wild Wings, INC, 2009) They want to impress the customers in order to establish a loyal cliental. It has come to knowledge that Buffalo Wild Wings has failed miserably at this quest. It is documented, that there are several requests for better customer service and management. (Buffalo Wild Wings Complaints, 2009)
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M c G r e w | 3 Buffalo Wild Wings also claims that they are team players. They strive to employ the best people for the job with excellent training and treat them well, offering competitive wages. “WOW team members by providing positive encouragement and fair treatment within the organization that we expect Team Members to share externally with every guest.” (Buffalo Wild Wings, INC, 2009). In addition, the company claims to be community orientated and dedicated to their franchises and stakeholders. (Buffalo Wild Wings, INC, 2009) Analysis of external environment Buffalo Wild Wings Grill & Bar has three main competitors, which are Brinker’s International, Carlson Restaurant, and Hooter’s. Other competitors that should be considered are Applebee’s and Ruby Tuesday’s. They are also casual dining restaurants. Hooter’s seems to be Buffalo Wild Wing’s biggest competitor since Hooter’s is also famous for their wings and has a sports theme. They are also famous for the female wait staff. (Answers Corporation, 2009) In addition, the price of chicken is a major factor in the prices that the Sports Bar offers to their customers. Of course, the price of chicken depends highly on the price of corn since corn is a chickens’ main source of food. If the price of corn is high then the price of chicken is high.
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Buffalo Wild Wings Portfolio - M cG rew |2 Project...

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