Generating Alternate Strategies

Generating Alternate Strategies - (Business Wire, 2009)...

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Generating Alternative Strategies BSAD 495 Assignment 4-1 Dr. Robert Coto November 30, 2009 Trish McGrew Columbus, Ohio
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M c G r e w | 2 Generating Alternate Strategies The company's market share has grown at an average rate of 27% for the last five years, and operating income growing at 39% in the same period. Franchise royalties and fees increased by $1.9 million, or 17.7%, to $12.5 million in 2009 from $10.6 million in 2008. The increase was primarily due to additional royalties collected from 39 new franchised restaurants that opened in 2009 and 17 franchised restaurants that opened in the last three months of 2008. Same-store sales for franchised restaurants increased 1.9% in 2009. (Answers Corporation, 2009) Small size alone, though, just means potential. The number of company-owned and franchised restaurants open are as follows: As of September 27, September 28, 2009 2008 Company-owned restaurants 220 187 Franchised restaurants 400 348
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Unformatted text preview: (Business Wire, 2009) Star BWW high growth, high market share. Question Marks Cash Cows Dogs According to this information, Buffalo Wild Wings would be considered a star in the growth matrix. Buffalo Wild Wings has a high growth rate, entering in new market across the United States. They are still growing at a rapid pace and still establishing their brand. In addition, they are wanting to eventually go global and introduce their brand internationally. This will open up a whole new market for Buffalo Wild Wings and expand growth even more and generating even more revenue. M c G r e w | 3 M c G r e w | 4 References Answers Corporation. (2009). Hoover's Profile: Buffalo Wild Wings, INC. Retrieved November 13, 2009, from Answers.com: http://www.answers.com/topic/buffalo-wild-wings Business Wire. (2009). Diversified Restuarant Holdings . Retrieved November 23, 2009, from Business Wire: http://www.businesswire.com/portal/site/home/permalink/? ndmViewId=news_view&newsId=20091116005910&newsLang=en...
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This note was uploaded on 03/11/2011 for the course BSAD 495 taught by Professor Dr.coto during the Spring '11 term at Franklin.

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Generating Alternate Strategies - (Business Wire, 2009)...

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