McGrew_MBA721 Section 1 Assign. 1-2-5

McGrew_MBA721 Section 1 Assign. 1-2-5 - T h i s h u n t e r...

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Unformatted text preview: T h i s h u n t e r i s p u t t i n g k o m f y w a r m t o t h e t e st . W o u l d n t y o u l i k e t o b e t h i s co m f o r t a b l e a n d M c G r e w | 1 Franklin University Product Introductory Innovation Plan Section 5: Promotional Mix & Packaging Prepared for: Dr. Patrick Demerath MBA721 Section 1 Prepared by: Trish McGrew July 27, 2010 Appendix A: Brochure Komfywar m.com Phone: 555-555-5555 Fax: 555-555-3333 K omfyWar m Komfy War m we will keep you war m . No more cold feet. Just war mth. T & R Outfitters Flora, I L 62839 Komfy War m All Winter Long will prolong your war mth and allow you t o stay outside longer. There are many people who like to play in the snow or en Cold Feet! _________ omfyWar m Komfy War m ar m feet! M c G r e w | 2 M c G r e w | 3 Promotional Mix & Packaging Promotional Strategy: Buy 1 get 1 Komfy Warm has decided to offer a smaller more slender travel size bottle for a limited time only. For example, Komfy Warm has approached several service managers in surrounding time only....
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McGrew_MBA721 Section 1 Assign. 1-2-5 - T h i s h u n t e r...

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