McGrew_MBA 721 Section 1 Assign. 1-2-4

McGrew_MBA 721 Section 1 Assign. 1-2-4 - McGrew |1 Franklin...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
M c G r e w | 1 Franklin University Product Innovation Introductory Plan Section 4: Pricing and Distribution Prepared for: Dr. Patrick Demerath MBA 721-F1ww Section 1 Prepared by: Trish McGrew July 22, 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
M c G r e w | 3 The consumer needs and desires for product When the temperatures drop outside people are always looking for ways to warm up in a hurry. It is a known fact that the first thing to get cold on an individual is their hands and feet and it is one of the first places one can incur frostbite. Many people participate in outdoor winter activities regardless of the temperature. This does not mean they do not get cold it only means they have found a way to stay warmer longer, but is it enough. For example, avid hunters can experience very cold temperatures while hunting, some of those temperatures can be below zero. When the temperature is below zero and a high wind chill there is no one who can withstand those temperatures for very long before they are very cold. After speaking with fellow hunter Rick McGrew, he noted some extreme temperatures that he experienced while hunting and admitted to using some type of warming product while hunting so that he could hunt longer (personal communication, July 13, 2010). Competitors and their prices
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/11/2011 for the course MBA 721 taught by Professor Prof.demerath during the Fall '10 term at Franklin.

Page1 / 6

McGrew_MBA 721 Section 1 Assign. 1-2-4 - McGrew |1 Franklin...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online