McGrew_MBA721 Section 1 Assign. 1-2-7 (Autosaved)

McGrew_MBA721 Section 1 Assign. 1-2-7 (Autosaved) - T h i s...

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Unformatted text preview: T h i s h u n t e r i s p u t t i n g k o m f y w a r m t o t h e t e st . W o u l d n t y o u l i k e t o b e t h i s co m f o r t a b l e a n d M c G r e w | 1 Franklin University Product Innovation Introductory Plan- Plan Prepared for Dr. Patrick Demerath MBA 721 Section 1 Prepared by Trish McGrew August 2, 2010 product will prolong your war mth and allow you t o stay outside longer. There are many people who like to play in the sno Komfy War m All Winter Long Komfywar m.com Phone: 555-555-5555 Fax: 555-555-3333 T & R Outfitters Flora, I L 62839 K omfyWar m will keep you war m . No more cold feet. Just war mth. Komfy War m Cold Feet! _________ omfyWar m Komfy War m ar m feet! M c G r e w | 2 M c G r e w | 3 Executive Summary How many times have you experienced cold hands and cold feet? Most of the people in the nation experiences cold hand and feet at some point in their lifetime, some more so than other individuals. Matter-of-fact many people have experienced frostbite, which can take a persons toe(s), foot, feet, or even leg(s). However, there is a new product that could put an end to frostbite, it is called KOMFY WARM. KOMFY WARM is a gel that you apply to your hands and feet before going outside. This gel is body temperature reactive. This means that when the temperature in your hands and feet start to drop the gel reacts to this causing a warming sensation keeping your hands and feet Komfy and Warm. Komfy Warm is a lightweight gel that can be easily applied and easily washed off. It dries fast so it takes less time getting ready and more time being productive. It is non-sticky and odorless so no one will be able to smell the product. After conducting a patent search, trademark search and web search, it can be concluded that this product does not already exist in the market. A couple of manufacturing companies that might be interested in this product may be: Nortech Labs, Inc. at 125 Sherwood Ave. Farmingdale, NY, 11735, phone: 631- 501-1452, 888-265-3725 (toll free) ARM Labs at 7718 Burnet Van Nuys, CA, 91405, phone: 818-787-4006 (Thomas Registry, 2010). Nortech Labs, Inc. is a manufacturer of custom gel & gel products. Supplier of first aid gel products, hot & cold packs, non-toxic instant hot & cold packs; customized gel products, products are ammonium nitrate free, non-toxic & haz-mat free. ARM Labs is a manufacturer M c G r e w | 4 of gels for face & body skin care, sun protection, baby, bath care & hair treatment. Lotions, creams, masks, serums, liquids, bath salts & powders are also available (Thomas Registry, 2010). The only items even close to Komfy Warm includes the hand and foot warmers. These items are easy to use; however, they are not very comfortable and only last for a single use....
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This note was uploaded on 03/11/2011 for the course MBA 721 taught by Professor Prof.demerath during the Fall '10 term at Franklin.

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McGrew_MBA721 Section 1 Assign. 1-2-7 (Autosaved) - T h i s...

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