McGrew_MBA 721 1-2-3 STP

McGrew_MBA 721 1-2-3 STP - McGrew | 1 Franklin University...

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M c G r e w | 1 Franklin University Product Innovation Introduction Plan Prepared for: Dr. Patrick Demerath MBA 721 F1WW Section 1 Prepared by: Trish McGrew July 15, 2010
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M c G r e w | 3 Consumer wants and abilities may change with age but keeping warm is something that never changes. When the temperatures are cold outside people look for items that will help keep them warm regardless of age. However, different life stages have different tendencies such as children, women, and elderly tend to get cold hands and feet more often than most. It is winter, and for many people, especially women, their hands and feet are always cold. The reason this happens is basically their body’s way of surviving cold temperatures. When the thermometer level drops, a person’s body tries to keep their core warm, where all their vital organs are. Therefore, the blood vessels in a person’s extremities constrict and limit circulation to these parts of their body. The result is cold-to-the-touch fingers, hands, toes, feet, nose, and ears. The best thing to do is bundle up with warm clothes, exercise, drink hot beverages, and use Many people find that when the weather turns cold, no matter what they do they have a very difficult timekeeping warm. No matter how many layers they put on, they still cannot beat the chill factor, but the good news is now there is a way! Komfy & Warm is designed for skiers, snowboarders, the snowmobiling enthusiasts, hunters, anglers and golfers, people who work or play in the cold for long hours, or anyone who enjoys enjoying the great outdoors regardless of the temperature. Komfy & Warm is easy, versatile, and a consumer will be able to use the product more
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McGrew_MBA 721 1-2-3 STP - McGrew | 1 Franklin University...

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