McGrew, 1-2-1 Marketing 721

McGrew, 1-2-1 Marketing 721 - McGrew, 1-2 June 29, 2010 |1...

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M c G r e w , 1 - 2 J u n e 2 9 , 2 0 1 0 | 1 Franklin University Product Innovation Introduction Plan Prepared for : Dr. Patrick Demerath MBA721-F1WW Prepared by: Trish McGrew June 29, 2010
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M c G r e w , 1 - 2 J u n e 2 9 , 2 0 1 0 | 3 Product Innovation Introduction Plan The product Have you ever worked or played outside during the winter and found that your hands and feet got cold? All too often, many people do not stay outside very long because their hands and feet get cold. There is a solution; KOMFY & WARM is a gel that you apply to your hands and feet before going outside. This gel is body temperature reactive. This means that when the temperature in your hands and feet start to drop the gel reacts to this causing a warming sensation keeping your hands and feet Komfy and Warm. It is almost similar to the KY warming gel products. Komfy & Warm is a lightweight gel that can be easily applied and easily washed off. It dries fast so it takes less time getting ready and more time being productive. It is non-
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This note was uploaded on 03/11/2011 for the course MBA 721 taught by Professor Prof.demerath during the Fall '10 term at Franklin.

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McGrew, 1-2-1 Marketing 721 - McGrew, 1-2 June 29, 2010 |1...

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