McGrew_MBA721 Section 1 Assign. 1-2-7

McGrew_MBA721 Section 1 Assign. 1-2-7 - T h i s h u n t e r...

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Unformatted text preview: T h i s h u n t e r i s p u t t i n g k o m f y w a r m t o t h e t e st . W o u l d n t y o u l i k e t o b e t h i s co m f o r t a b l e a n d M c G r e w | 1 Franklin University Product Innovation Introductory Plan- Plan Prepared for Dr. Patrick Demerath MBA 721 Section 1 Prepared by Trish McGrew August 2, 2010 product will prolong your war mth and allow you t o stay outside longer. There are many people who like to play in the sno Komfy War m All Winter Long Komfywar m.com Phone: 555-555-5555 Fax: 555-555-3333 T & R Outfitters Flora, I L 62839 K omfyWar m will keep you war m . No more cold feet. Just war mth. Komfy War m Cold Feet! _________ omfyWar m Komfy War m ar m feet! M c G r e w | 2 M c G r e w | 3 Executive Summary M c G r e w | 4 Table of Contents M c G r e w | 5 Product Innovation Introduction Plan The product Have you ever worked or played outside during the winter and found that your hands and feet got cold? All too often, many people do not stay outside very long because their hands and feet get cold. There is a solution; KOMFY WARM is a gel that you apply to your hands and feet before going outside. This gel is body temperature reactive. This means that when the temperature in your hands and feet start to drop the gel reacts to this causing a warming sensation keeping your hands and feet Komfy and Warm. It is almost similar to the KY warming gel products. Komfy Warm is a lightweight gel that can be easily applied and easily washed off. It dries fast so it takes less time getting ready and more time being productive. It is non-sticky and odorless so no one will be able to smell the product. The North American Industry Classification System (NAICS) code for this product is 325620, Lotions (e.g. body, face, hand) manufacturing (NAICS, 2010). Consumer need or desire for product Komfy Warm is also a good product for hunters since it is odorless. When hunting, the animals will not be able to smell the hunter. This product will keep hands and feet dry and will react to the temperature in hands and feet. When the temperature in the hands and feet start to drop, the product will begin a warming process. When peoples feet are warm they do not get cold as quick which means they will be able to stay outside longer. Many people that hunt will be able to hunt longer and many people that work outside will be able to work outside longer. In addition, the children who play outside will be able to play longer. This product is good for anyone, anytime, and anywhere when the temperature is cold. M c G r e w | 6 Similar or related products After conducting a patent search, trademark search and web search, it can be concluded that this product does not already exist in the market. However, there are two similar products, the KY warming gel and Pre Sports Sportsbalm, but these products serve different purposes. One is for private personal use and the other is for warming the muscles in cold weather for winter sports. Komfy Warm is for hands and feet when exposed to cold weather for extended periods. sports....
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McGrew_MBA721 Section 1 Assign. 1-2-7 - T h i s h u n t e r...

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