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Chapter Five Modified Strategy Lecture

Chapter Five Modified Strategy Lecture - Grading on Case...

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3/15/11 Grading on Case Study Grammar, formatting, bibliography 5 SWOT 5 Five Forces 10 CEO 10 Rivalry 10
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3/15/11 Definitions Competitors In same markets offering similar products to similar customers Competitive Rivalry Set of competitive actions and responses while maneuvering for competitive advantage Competitive Behavior Actions to defend or build competitive advantage Competitive Dynamics
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3/15/11 Competitive Dynamics To gain market position Actions Responses
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3/15/11 Competitors Competitive Rivalry To gain advantageous market position Through Competitive Behavior Actions Responses Competitive Dynamics Competitive Actions and Responses Taken by all firms competing in a market
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3/15/11 Competitive Analysis Drivers of Competitive Behavior Awareness Motivation Ability Market Commonality Resource Similarity Interim Rivalry Likelihood of Attack First Mover Incentives Second Mover – Late Mover Organizational Size Quality Likelihood of Response Type of Competitive Action Reputation Market Dependence Outcomes Market Position Financial Performance
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