Chapter One Modified - Lecture Slides

Chapter One Modified - Lecture Slides - Today Please sit by...

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Today Please sit by team- name tags up front Meet the team – Ferris Assignment questions? How to find articles Publisher key Library
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Strategic Process Management and Competitiveness
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Strategic Management Process Strategic Inputs External Environment Internal Environment Strategic Intent/Vison and Mission Strategic Actions Strategic Formulation Strategic Implementation Strategic Outcomes Above Average
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Competitive Global Landscape Global Economy Huge, long term growth outside U.S. – China and India Rapid Technological Change Technology Diffusion and Disruption Information Age Knowledge Intensity
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http://naomi.walton.
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Airline Industry Highly Regulated until 1970’s Developed costly “hub” systems Enormous marketing budgets, pensions and other fixed costs Various aircraft to serve certain markets Southwest Airlines Point to Point system Cost-driven/customer oriented One aircraft – Boeing 737
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This note was uploaded on 03/14/2011 for the course WCOB 3016 taught by Professor Staff during the Spring '08 term at Arkansas.

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Chapter One Modified - Lecture Slides - Today Please sit by...

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