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What is Strategy Porter article

What is Strategy Porter article - • Second order fit –...

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3/15/11 What is Strategy? Michael Porter Operational Effectiveness (OE) Productivity Frontier Competitive Convergence
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3/15/11 Strategic Activities Strategic Positions Variety-based positioning Choices of products or services Needs-based positioning Serving most or all of the needs of a group of customers Access-based positioning Customer geography or scales
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3/15/11 Trade-offs for Sustainability Valuable positions attract imitation Repositioning Straddling Trade-offs are driven by: Inconsistencies in image or reputation Based on activities Limits on internal coordination and control
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3/15/11 Fit for Advantage and Sustainability Strategy is about combining activities First order fit – simple consistency
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Unformatted text preview: • Second order fit – activities are reinforcing • Third order fit – optimization effort • Strategic fit among many activities is fundamental to the sustainability of 3/15/11 Developing Strategy • Strongest threats are from inside the company • Growth trap • Strategy needs to be deepened – Easy growth through new products or features – New customers or markets – Globalization – easy growth – can 3/15/11 Leadership • Developing strategy depends on strong leadership – Teach others and say “no” • Improving OE is essential, but not strategic • Operational agenda – continual improvement and no trade-offs • Strategic agenda –...
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