Amazon Case - Mighty Amazon by Fred Vogelstein From Fortune...

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Mighty Amazon by Fred Vogelstein From Fortune May 12, 2003 The story of how he started Amazon is now legendary. While working at Shaw in 1994 he read a study that predicted the Internet would explode in popularity. He figured it wouldn't be long before people would be making money selling over the web. After researching a host of items that could sell online, he settled on books. Almost every book was already catalogued electronically, yet no physical bookstore could carry them all. … The beauty of the model, Bezos thought, was that it would give customers access to a giant selection yet he wouldn't have to go through the time, expense, and hassle of opening stores and warehouses and dealing with inventory. It didn't work out that way. Bezos quickly discovered that the only way to make sure customers get a good experience and that Amazon gets inventory at good prices was to operate his own warehouses so he could control the transaction from start to finish. Building warehouses was a gutsy decision. At about $50 million apiece, they were expensive
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This note was uploaded on 03/12/2011 for the course MIS 2301 taught by Professor Dedeke during the Spring '09 term at Northeastern.

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Amazon Case - Mighty Amazon by Fred Vogelstein From Fortune...

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