assessment 3 bus 505

assessment 3 bus 505 - Coca Cola General Business Strategy...

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Coca Cola: General Business Strategy 1 Running Head: COCA COLA: GENERAL BUSINESS STRATEGY Sheri Johnson May 31, 2009 Strayer University BUS 508 Assessment 3 week 7
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Coca Cola: General Business Strategy 2 Abstract This paper will analyze the selling of Coca-Cola in the US. I will give marketing environment forces, the impact on marketing the product, and recommend how the company should take advantage of marketing the product here in the US. I will also recommend a promotional marketing strategy to Europe to sell our Coca-Cola product. I will use a marketing strategy to get Europe to buy from us and continue to buy from us and sell our product.
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Coca Cola: General Business Strategy 3 There are four marketing environment forces. The first one is political, legal, and regulatory forces. This is will be a positive example of marketing Coca-Cola, because the advertisement for the product will be a positive one. When you buy Coca-Cola you will know what you are buying and why you are buying it. With this force your information has to be true and correct so your advertisements will be appealing and truthful at the same time. Coca-Cola should continue to let people know what is in their drinks, they should continue to be truthful about their products, and I believe they will continue to be successful. The second is social forces. This can be another positive example as well because people will have a lot of input in the areas and the prices that the drink will be sold for. Coca Cola will be around for a long time because people will always want a drink. And there is so many different flavors listed under Coca-Cola.
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