Mkt Mgmt Chapter 2 Midterm Questions Database--10-10-06

Mkt Mgmt Chapter 2 Midterm Questions Database--10-10-06 -...

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Name: __________________________ Date: _____________ 1. "Marketing strategy planning" means: A) finding attractive opportunities and developing profitable marketing strategies. B) finding attractive opportunities and selecting a target market. C) selecting an attractive target market. D) selecting an attractive marketing mix. E) selecting a target market and developing a marketing strategy. 2. A marketing strategy specifies: A) a target market and a related marketing mix. B) all the company's resources. C) a target market. D) a target market and the company's objectives. E) a marketing mix. 3. Good marketing strategy planners know that: A) firms like Nabisco and Wal-Mart are too large to aim at clearly defined target markets. B) target marketing does not limit one to small market segments. C) mass marketing is often very desirable and effective. D) the terms "mass marketing" and "mass marketer" mean basically the same thing. E) target markets cannot be large and spread out. 4. "Target marketing," in contrast to "mass marketing," A) is limited to small market segments. B) assumes that all customers are basically the same. C) ignores markets that are large and spread out. D) focuses on fairly homogeneous market segments. E) All of the above. 5. The "four Ps" of a marketing mix are: A) Production, Personnel, Price, and Physical Distribution Page 1
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B) Promotion, Production, Price, and People C) Potential customers, Product, Price, and Personal Selling D) Product, Price, Promotion, and Profit E) Product, Place, Promotion, and Price 6. A firm's "marketing mix" decision areas would NOT include: A) Promotion. B) People. C) Price. D) Product. E) Place. 7. Which of the following is NOT one of the four variables in a marketing mix? A) Price B) Product C) Promotion D) Payment E) Place 8. "Product" is NOT concerned with: A) quality level. B) branding. C) wholesale price. D) packaging. E) warranty. 9. Which of the following is NOT considered a product? A) tax advice from a financial consultant. B) a computer. C) a haircut. D) a chair. E) All of the above are considered products. 10. Suzuki's 3 year/36,000 mile new car warranty is part of which marketing mix decision area? A) price B) target market C) place D) product E) promotion Page 2
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11. "Place" is NOT concerned with: A) storing. B)
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This note was uploaded on 03/13/2011 for the course MKTG 301 taught by Professor Carter,e during the Spring '08 term at CSU Bakersfield.

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Mkt Mgmt Chapter 2 Midterm Questions Database--10-10-06 -...

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