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Unformatted text preview: Final Exam http://bsuonline.bowiestate.edu/...d=01145F7FB3B54D998E7623B5CEBF259E&response_Id=263AF20DC3E64AC69B0E4F0140A8241D[12/14/2010 9:27:37 AM] 1. Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 295 stores while Dunkin Donuts has over 3,600 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as “the hottest brand in America.” The company’s success in an environment which has made success difficult for many food operations is due in large part to the long- term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. Krispy Kreme’s goal to open six new Krispy Kreme stores by 2009 in British Columbia where it already has a well-established reputation would be an example of a S.M.A.R.T. goal because it is ____....
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This note was uploaded on 03/14/2011 for the course MGMT 241 taught by Professor Brown during the Spring '11 term at University of Phoenix.
- Spring '11