Mid-Term B (MKTG 231)

Mid-Term B (MKTG 231) - Assessment Sizzlin Shine Sandy...

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Assessment http://bsuonline.bowiestate.edu/Section/Assessment/Delivery/AssessmentAll.aspx?entryId=4B788CE514FD4D7F8708762CCD7A5EFC[10/19/2010 2:54:14 PM] Sizzlin' Shine Sandy Tappan owns an automobile detailing business called Sizzlin' Shine. Her goal is to outperform other auto shops by specializing in detailing services. Her shop doesn't do any mechanical or collision repair work. Tappan prices her detailing service higher than her competition because she uses only the best materials, and they cost more than the materials used by her competitors. Her goal is to maximize profits. Refer to Sizzlin' Shine. Because what Sizzlin' Shine provides cannot be touched, seen, or felt in the same manner as an automobile part such as a tire, it is referred to as: A) perishable B) incomprehensible C) homogeneous D) credible E) intangible 2. _____ are eager to try new ideas and products. They typically have higher incomes, are better educated, and are more cosmopolitan than other categories of adopters. A) Late majority B) Laggards C) Early majority D) Early adopters E) Innovators 3. Amusement Park Games When friends of Brian Richardson went to the carnival, they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played. Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets. His friends urged him to write a book. After several attempts, Richardson created The Secrets of Amusement Park Games -- Revealed . In the 85-page book, Richardson reduces the art of playing arcade games to a science. According to him, the trick is to realize each game is not a game of chance. Richardson's mini-book is available at Amazon.com for $3.95. Refer to Amusement Park Games. Since with the use of Richardson's book, most people can win arcade games and carry home as many stuffed animals as their arms can hold, it would seem likely that carnival operators would hope for: A) a slow diffusion of the book B) the book's purchase by laggards C) disintermediation of the book D) a rapid diffusion of the book E) intensive distribution of the book 4. Which of the following is NOT a method firms can use to reduce the inherent variability of services? A) standardization B) mechanizing the process C) standardized preparation procedures D) providing tangible cues E) training of employees in performance standards 5. Sunday newspapers. This strategy will increase the trialability of the new product. A) True B) False 6. The Chrysalis Job Training for the Disabled program wants to notify the community about its upcoming rummage sale. As an
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Assessment http://bsuonline.bowiestate.edu/Section/Assessment/Delivery/AssessmentAll.aspx?entryId=4B788CE514FD4D7F8708762CCD7A5EFC[10/19/2010 2:54:14 PM] experienced marketer and director of the program, you plan to visit several local radio and televisions stations to request:
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This note was uploaded on 03/14/2011 for the course MGMT 231 taught by Professor Brown during the Spring '11 term at University of Phoenix.

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Mid-Term B (MKTG 231) - Assessment Sizzlin Shine Sandy...

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