Quiz 4-C (MKTG 231)

Quiz 4-C (MKTG 231) - QUIZ #4

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Unformatted text preview: QUIZ #4 http://bsuonline.bowiestate.edu/...id=0927E933CD914E46AE495B367CB81CB9&response_id=5DE48E781E7B40238D1966A8E8150B30[11/23/2010 2:30:00 PM] 1. Cable TV It wasn't so long ago that cable swaggered around the television industry as the upstart threatening the broadcast networks. Now, cable is old news. The antagonist is the satellite dish with the capability of delivering hundreds of channels and offering an array of movies and sports events. The technology is known as direct broadcast satellite, or DBS. The new challenger has awakened the "sleeping giant" cable industry, which has hit the airwaves with some of the most aggressive advertisements the television industry has seen. The ads emphasize the downside of disconnecting cable and choosing to purchase a satellite dish. One commercial opened with a man on a couch joined by his wife with a large bowl of popcorn. They snuggle in front of their TV set, hooked up to DBS. She seemed excited about their new system and exclaimed, "So this is it?" She then asked how much the satellite dish cost. When her husband answered, the excitement was off. "There's no monthly fee?" she asked. "No more than cable," he responded. When she asked to watch the news, he sheepishly said, "Uh, can't get local news." At the end of the commercial, the spokesperson for the cable industry declared, "These days when everyone is promising you the future of television, isn't it nice to know you already have it." Refer to Cable TV. The cable industry is the originator of this ad campaign against satellite dishes. The industry represents the _____ in the communication process. A) channeler B) receiver C) communicator D) sender E) encoder Feedback: The sender is the originator of the message in the communication process. 2. Salespeople ensure that delivery schedules are met, that the good or service performs as promised, and that buyers are trained in the use of the product. All of these functions are part of _____, the final step in the selling process. A) the preapproach B) lead qualification C) the sales presentation D) follow-up E) closing 3. Amtrak Amtrak is taking the gloves off in advertisements and belittling its major competition, which is the airline shuttles. Amtrak's new name for its Metroliner is The Smart Shuttle . Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace. In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to- eyeball." The campaign, which includes television, radio, print, billboards, and posters in commuter railroad cars, targets business Submitted by HOWELL, NAQUENA (HOWELLN0208) on 11/23/2010 2:29:24 PM Points Awarded 9.00 Points Missed 41.00 Percentage 18.0% Points Earned: 0.0/1.0 Correct Answer(s): D Points Earned: 1.0/1.0 Correct Answer(s): D QUIZ #4 http://bsuonline.bowiestate.edu/...id=0927E933CD914E46AE495B367CB81CB9&response_id=5DE48E781E7B40238D1966A8E8150B30[11/23/2010 2:30:00 PM] travelers, who, Amtrak says, incorrectly believe the train takes far longer than the airplane to travel between two cities. Onetravelers, who, Amtrak says, incorrectly believe the train takes far longer than the airplane to travel between two cities....
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Quiz 4-C (MKTG 231) - QUIZ #4

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