Marketing_Plan_Project - Marketing plan 1 Marketing Plan...

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Marketing plan 1 Marketing Plan Project Computer Business Consulting Leiza L Martin GM 522 Marketing Keller Graduate School of Management Prof. Ken Ninomiya October 17, 2010
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Marketing plan 2 Marketing Plan Executive Summary Services Description, Situation Analysis Computer Business Consulting is a new company in formation that will provide a complete service the consultancy in computer information system and projects managements. The company functions will be services tutoring, training and documentation of systems and/or processes design, installation and maintenance of e-commerce functions for small business market. Computer Business Consulting also intends to evaluate the accomplishment of each customer and follow up to make changes to improve the effectiveness of the each management. This marketing plan will be the key to the development of Computer Business Consulting. The objectives of the company are to assist small business to understand better their software application. Other objective is to train the user employees in personalized form in the computer function and user’s software application. Assist the small business in the management of projects in order to improve its profits and reduces its cost. Computer Business Consulting marketing plan will focus on smaller businesses that have limited resources to expend. With lower price Computer Business Consulting will be responsible for training costumer personnel in the use of the different administrative packages like Microsoft Offices, Window, and Internet. The personal will receive the training in job place so they do not have to go to the school after work. These characteristic will be making a difference with other consultancy companies or professional schools. S.W.O.T. Analysis
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Marketing plan 3 The SWOT analysis will help Computer Business Consulting to know which are their strengths, weakness, opportunities, and threats. Strengths: Expertise staff. Personalized methods of training in computer application. Weakness: New company with not entrepreneurial experience. Low investment capital to make a roper marketing and business support. Opportunities: Unsatisfied necessity in small businesses for the use of computer application. Government Stimulus to increase small business. Threats: Future and potential competition from consultant computer companies already established. Recessionary economy. Computer Business Consulting will provide at its customer with training packages in software application such as Microsoft Offices, installation and maintenance of e-commerce functions for small business market, database application development, security and data information, and disaster recovery. Computer Business Consulting will make individual costumer packages with modicum price to be established in different steps in previous agreement with the customer. According MarketResearch.com exist a great number of consulting companies, however, new
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This note was uploaded on 03/14/2011 for the course MBA 522 taught by Professor Kenninomiya during the Summer '10 term at Keller Graduate School of Management.

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Marketing_Plan_Project - Marketing plan 1 Marketing Plan...

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