Product: Child Care Provider
Kimmie’s Kids College aims to prepare its students to excel as young leaders of tomorrow by combining
an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child
care services. Unlike our competitors, we offer advanced technology programs, after-school tutoring, and
activities such as arts and crafts, dance, theatre and gymnastics, all in one location.
Kimmie’s Kids College is a privately held corporation run by its owner; Socorro Arciniega. She has 23
years of Pediatric and Budgeting experience, and strategic planning. Her advanced degree (and interest)
in computer science is the driving force behind our technology component. She will be supported in daily
operations by an industry consultant, a campus director, and a VP of educational operations, all with
extensive experience in child care fields.
With inflation continuing to rise each year, the typical American family now requires dual or
supplemental incomes. This trend has created a need for quality child care services. The population
growth rate in Perris area of Riverside County is now over 23%, leading us to anticipate expanding
market potential for this industry in our local area. Price, service, certification and reputation are critical
success factors in the child care services industry. Kimmie’s Kids College will compete well in our
market by offering competitive prices, high-quality child care services, and leading-edge educational
programs with certified, college-educated instructors, and by maintaining an excellent reputation with
parents and the community we serve.
This is a daycare business plan for Kimmie’s Kids College, which will focus on two subdivisions: 'Lake
Perris Hills and ‘The Villages of Avalon at Lake Perris,’ which are new upscale community
developments within a 2 square mile radius, boasting over 1500 new homes. Our target customers are
dual-income, middle-class families who value the quality of education and child care we provide for their
children, ages 4 months to 12 years.
We will open for business starting with an initial enrollment of 13 students. We project healthy revenues
by the end of the first year, and expect to nearly triple that by the end of Year 3. Our biggest operating
expenses will be compensation at industry standard rates for our highly-qualified personnel, and rent on
our facilities, improved for our purposes during the start-up period. We would like to grow into four
campuses, eventually, but growth is planned conservatively, to be financed from existing cash flow as we
go. We anticipate a net profit beginning in our second year.