Pincus Slides from Class on CAPSIM registration and SIMULATION game

Pincus Slides from Class on CAPSIM registration and SIMULATION game

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Time to Register for CengageNOW Course number specifically for Pincus sections is E-GM3SZUSNEJRU Also need your access code – on card in textbook package. Other points to note: Our school name is listed as University of Arkansas Main (for main campus). Hit the CengageNow button on Blackboard to start. If you need help, review the CengageNow Powerpoint slides in the Handouts section for screen- by-screen help. Two print documents also provide help.
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WELCOME TO FOUNDATION BUSINESS SIMULATION
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Objectives Working as a team. Working as a team. Think strategically. Think strategically. Many interacting parts. Many interacting parts. Know your competition. Know your competition. Practical business know-how. Practical business know-how.
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SENSOR INDUSTRY OVERVIEW
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The Marketplace Customers (OEMs) need sensors for their products Initially one segment, now breaking into two Very different customer demands between the two segments Diversification in the use and utility of the sensors High Tech Low Tech
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The Marketplace In our industry we track the changing customer demand on a perceptual map Over 8 years the customers will demand much faster and smaller sensors Market Segments will continue to diverge Low Tech High Tech
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Low Tech Customers “I want these sensors to be cheap” “I want them to have been around for a while – no Beta Testing!” “The technology doesn’t have to be cutting edge.” “They have to be moderately reliable.” You’re not giving me what I want
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High Tech Customers “These sensors have to be small, like micro, and fast” “I need them to be right out of R&D, I’m talking ZERO years on the market” “I like a pretty high reliability, but I can put up with a few bugs to get the latest technology.” “I’ll pay more to get what I want.” And I’m not getting what I want!
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This note was uploaded on 03/16/2011 for the course WCOB 1023 taught by Professor Sandeepgoyal during the Spring '08 term at Arkansas.

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Pincus Slides from Class on CAPSIM registration and SIMULATION game

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