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Unformatted text preview: Why action affects attitude: Self-Presentation theory Cognitive dissonance (self-justification) o Tension that arises when one is simultaneously aware of two inconsistent cognitions, adjust thinking to modify this Festinger o Insufficient justification- reduction of dissonance by internally justifying if cant be externally justified Self-perception- infer our behavior, if unsure of attitudes, by observing ourselves/our behavior Overjustification effect- bribing people to do what they already enjoy, motivation becomes extrinsic (the bribe) instead of intrinsic (enjoyment) Self-affirmation theory- people often experience self image threat after engaging in undesirable behavior, compensated by affirming another aspect of the self...
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This note was uploaded on 03/16/2011 for the course PSYCH 12 taught by Professor Stock during the Fall '10 term at GWU.
- Fall '10
- Social Psychology