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Unformatted text preview: o Attitude is important to self; value-expressive o Attitude is strongly supported (beliefs, affect, behavior) o Comes to mind= accessible o Formed with controlled/effortful processing o Come from direct experience • Attitude & behavioral measures correspond o General, global attitudes predict behavior across a variety of contexts o Specific attitudes predict specific behaviors • Specific attitude measure embeds attitude in situation o Tomorrow o Next week o If its raining • Help people take situation pressure into account o Drinking with friends who don’t drink...
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This note was uploaded on 03/16/2011 for the course PSYCH 12 taught by Professor Stock during the Fall '10 term at GWU.
- Fall '10
- Social Psychology