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Unformatted text preview: Unintentional, effortless, nonconscious High-effort Controlled, intentional Voluntary, effortful o Automatic thinking- mental structures that help organize knowledge about the social world and guide the selection, interpretation, and recall of information Makes social environment more predictable, organized We are cognitive misers, look for shortcuts to understand and predict social world, limited processing capacity Save time Schemas; roles; norms; meaning; scripts Filter to help us interpret and evaluate new people and events Schemas influence attention: Graduate students office study Grad student office schema consistent and schema inconsistent Leave room and recall what was in the room Recalled more schema related than unrelated items, recalled more schema consistent objects that were not actually in the office...
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