Chapter 6

Chapter 6 - Chapter 6 Asch and Sherif Neither employed any...

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Chapter 6 Asch and Sherif Neither employed any open, obvious pressure to conform Differences o Sherif: autokinetic effect, accessing suggestibility re: seeming movement of light Because of ambiguity, turned to others for guidance Public compliance with private acceptance Desire to be right Reasonable to consider others view Part. Later adopted social norms Conformity leads to internalization; norm formation o Asch: about compliance Participants often found themselves in an awkward position Obvious group was wrong Public compliance without private acceptance Conformity doesn’t lead to internalization (desire to be liked) Informational influence- conforming because we believe that others’ interpretation of an ambiguous situation is more accurate than our own and will help us choose how to act o Desire to be right Normative influence- influence of other people that leads us to conform in order to be liked and accepted o Fear social rejection o Desire to gain approval or avoid disapproval o Desire to fulfill others’ expectations
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This note was uploaded on 03/16/2011 for the course PSYCH 12 taught by Professor Stock during the Fall '10 term at GWU.

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Chapter 6 - Chapter 6 Asch and Sherif Neither employed any...

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