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Unformatted text preview: C- Cognitions -what do they think about it? Cognitive representation that summarizes ones evaluation of the attitude object (thoughts and beliefs) Attitude formation o 1. Classical conditioning condition someone to react a certain way to a stimulus, Pavlov dogs Mere exposure- attitudes toward an object can become more positive by simply seeing something previously whether or not its stored in memory o 2. Operant (instrumental) conditioning behavioral reinforcement, either positive or negative, Skinner 3. Observational learning social learning theory, Bandura, using models to learn behaviors...
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- Fall '10
- Social Psychology