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Unformatted text preview: o Sways us without awareness Informational influence- conformity occurring when people accept evidence about reality provided by other people o Privately accept others influence o Other people valuable source of information o Friends influence experiences that inform our attitudes o When people conform, perception influenced Paths to Persuasion Central route- occurs when interested people focus on the arguments and respond with favorable thoughts o Strong argument persuasion likely o Weak argument- counterargue Peripheral route- occurs when people are influenced by incidental cues, such as a speakers attractiveness o Simple statements more compelling o Automatic and implicit o Superficial, temporary change...
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