Predictions of Conformity

Predictions of Conformity - o Sways us without awareness...

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Review What predicts conformity? Grows if judgments difficult or if participants feel incompetent o More insecure about judgments, more influenced by others Conformity highest in groups of 3 or more o Unanimous o Cohesive o High status o 3 or more, 5 or less puncture unanimity= deflate social power cohesiveness- “we feeling” extent to which members of a group are bound together o more swayed with people of our own group High status people have more impact o People of lower status accepted experimenters commands easier o Stick once made public declarations Why conform? Normative influence- conformity based upon person’s desire to fulfill others expectations, often to gain acceptance o Going along with crowd o High price for deviation
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Unformatted text preview: o Sways us without awareness • Informational influence- conformity occurring when people accept evidence about reality provided by other people o Privately accept others influence o Other people valuable source of information o Friends influence experiences that inform our attitudes o When people conform, perception influenced Paths to Persuasion • Central route- occurs when interested people focus on the arguments and respond with favorable thoughts o Strong argument – persuasion likely o Weak argument- counterargue • Peripheral route- occurs when people are influenced by incidental cues, such as a speaker’s attractiveness o Simple statements more compelling o Automatic and implicit o Superficial, temporary change...
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Predictions of Conformity - o Sways us without awareness...

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