Social Comparisons

Social Comparisons - Social comparisons o How you see...

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Social comparisons o How you see yourself in relation to other people, how you fit in comparison to others o We all compare, some of us more than others o Social comparison Theory Festinger (1954) People want accurate feedback about their abilities and attitudes Method of comparison depends on people’s motives for comparison Feel good Be accurate People prefer objective, non social standards If these are unavailable, people will compare themselves to others o Three types: Lateral social comparison – comparing yourself to people in the same position as you Most informative Self-evaluation Upward- comparing yourself to someone who you aspire to be like or more exceptional than you ‘someone above you’ Self-improvement Downward- comparing yourself to people less well off, less desirable Self-enhancement People are good at selectively choosing targets to meet certain motives Downward SC and coping with cancer Taylor, Wood, and colleagues examined
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Social Comparisons - Social comparisons o How you see...

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