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Unformatted text preview: acceptance Establish credibility/authority Uniforms are not a coincidence • Impart unspoken message of influence Commitment We make a carefully considered decision or analysis and then make a commitment Afterward, strong tendency to defend and reinforce that position consistently, regardless of how right or wrong it was Loyal customers/vocal supporters of brand Liking Respond more affirmatively to those they like Friendliness Physical attractiveness Similarity in interest, lifestyle, and culture Consensus Social proof Using others as an example of how you should think/act...
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This note was uploaded on 03/16/2011 for the course PSYCH 12 taught by Professor Stock during the Fall '10 term at GWU.
- Fall '10
- Social Psychology