AC 223 Financial Accounting
Page 1 of 4
Annual Report Questions
Set One - Related to Chapters 1-4
1What is the name of the company?
How would you describe the nature of your company’s business? What
products does your company sell?
They produce great-tasting, high-quality, nutritious foods for consumers around
What are some of the familiar company or brand names associated with your
Kellogg’s, Keebler, Special K, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain,
Rice Krispies, Mother’s, Morningstar Farms, Murray Sugar Free, Townhouse,All-
Bran, Frosted,Mini-Wheats, Club, Kashi, Bear Naked, Just Right, Guardian,
Optivita, Chocos, Trésor, Frosties,
Sucrilhos, Vector, Muslix and Zucaritas
In what city is your company headquartered?
Battle Creek, Michigan
In what geographic areas does your company conduct its operations?
Kellogg products are manufactured in 18 countries
around the world.
They currently manage operations in four geographic
operating segments, comprised of North America and
the three International operating segments of Europe,
Latin America, and Asia Pacific.
What form of business organization (e.g. partnership, corporation) does your
Why do you think this form of organizations is appropriate
for your company?
They are a corporation. This type of company is appropriate for Kellogg because
they are a large company. With a large corporation the owners are not financially
or legally responsible. This can help to raise large amounts of money to stay in
What are the names of the financial statements included in your company’s
Consolidated Statement of Income
Consolidated Balance Sheet
Consolidated Statement of Equity
Consolidated Statement of Cash Flows
What is the date of each of the financial statements presented by your
The income statement had years 2007-2009