advertising-pr

advertising-pr - Slide 1 ADVERTISING Advertising may be...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Slide 1 Advertising may be described as the science of arresting human intelligence long enough to get money from it.” —Stephen Lealock ADVERTISING Slide 2 ADVERTISING Major Info. Declare Pre-COMMS – D-444 HFAC Take Pre-requisites: (receive a B or higher) o ENGL 150 o COMMS 101 o COMMS 211 o COMMS 230 Letter of Intent Application – due in Sept. and Jan. Additional Ad Requirements Slide 3 ADVERTISING IS a paid mass mediated or non personal attempt to persuade by an identified sponsor about a product, service, organization or idea.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Slide 4 Ad Age's top 10 most expensive advertising spots include: 1) American Idol (Tuesday/Weds Encore) FOX $467,617/ $400,546 2) Sunday Night Football NBC $415,000 3) Glee (Tuesdays, Fall/ Weds, Spring) FOX $272,694/$373,014 4) Family Guy (Sundays) FOX $259,289 5) The Simpsons (Sundays) FOX $253,170 6) House (Mondays) FOX $226,180 7) Grey's Anatomy (Thursdays) ABC $222,113 8) The Office (Thursdays) NBC $213,617 9) Desperate Housewives (Sundays) ABC $210,064 10) Two and A Half Men (Mondays) CBS $206,722 Slide 5 Advertising History Town Crier Picture on a hanging sign Handbills/posters Newspaper announcements Slide 6 Culture Influenced by Ads Shift from agrarian, small-town life to urban, consumer-driven lives Promotes and sustains capitalist economic system Influences our desires and needs as consumers Pays for the mass media industries
Background image of page 2
Slide 7 Industrial Revolution and the Growth of Advertising mass production of low-cost, standardized products prevalence of messages (ads) grew alongside the availability of products people could now buy items that fit their style Slide 8 Advertising History Volney Palmer - 1841, started first advertising agency in Philadelphia -
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 12

advertising-pr - Slide 1 ADVERTISING Advertising may be...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online