Unformatted text preview: new music. As we can read on page 142, they use video games, music videos, and free music on the Internet to promote new music. When I think of those three things I think of teenagers, not old fogies. Today we have also shifted from an album buying people, to an “a la carte” buying people (pg 144). This again is a sign of the younger generation. When talking to my parents they will still go buy entire CDs where all of my siblings will download only the one or two song they like from an artist. As well with the advent of music ringtones and Internet radio stations all of these things are targeted at the younger more technology savvy generation....
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- Winter '11
- Super Bowl, Media technology, Headphones, internet radio, white ear buds