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Unformatted text preview: memorable. If I dont remember the product from the advertisement when Im actually in the store, then it is not an effective advertisement. Also the other thing I think is important is being advertised to through the correct channels. There have been times when watching tv and an ad comes on and I just wonder Who is this ad for? Because it sure isnt for me. I think that some products are better advertised using certain formats, for instance, the google chrome commercials that show how fast the page loads, by showing some crazy elaborate device doing something, wouldnt be effective in print. You really need to see it in action to understand the speed or strength of certain things. Basically, you need to advertise to the correct people using the correct tools to be most effective in your advertising campaigns....
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- Winter '11