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Unformatted text preview: memorable. If I don’t remember the product from the advertisement when I’m actually in the store, then it is not an effective advertisement. Also the other thing I think is important is being advertised to through the correct channels. There have been times when watching tv and an ad comes on and I just wonder “Who is this ad for? Because it sure isn’t for me.” I think that some products are better advertised using certain formats, for instance, the google chrome commercials that show how fast the page loads, by showing some crazy elaborate device doing something, wouldn’t be effective in print. You really need to see it in action to understand the speed or strength of certain things. Basically, you need to advertise to the correct people using the correct tools to be most effective in your advertising campaigns....
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This note was uploaded on 03/17/2011 for the course COMMS 101 taught by Professor Lisaswenson during the Winter '11 term at BYU.
- Winter '11